Rabu, 06 April 2011

mc donald's

This company's business began in 1940 with the opening of a restaurant by Dick and Mac McDonald in San Bernardino, California. They introduced the "Speedee Service System" in 1948, which later became the basis pinsip modern-food restaurants. McDonald's first mascot, named Speede, is a man with a hamburger-shaped head that uses a chef hat. Speede later replaced by Ronald McDonald in 1963. McDonald's currently does not make the year 1940 as year of birth of McDonald's restaurants. They chose 15 April 1955, when Ray Kroc bought McDonald's franchise license from Dick and Mac in Des Plaines, Illinois, as the day of his birth. [1] Kroc later bought shares of McDonald's brothers and led the company to expand to the whole world. McDonald's shares went on sale to the public in 1965. [2]. Kroc owned aggressiveness against the will of McDonald brothers. Kroc and the McDonald brothers fighting for control of this business, but the McDonald brothers, who eventually left the company. The dispute is documented in both the autobiography and autobiographical Kroc McDonald brothers. Sites where the McDonald brothers' first to establish a restaurant now used as a monument. [3] With its aggressive expansion throughout the world, McDonald's used as a symbol of globalization and the spread lifestyle. sumber mc.donald's

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